Sustainability in Singapore is an employee engagement training Programme created by Global Action Plan UK for on behalf of BCA and SGBC, in order to support organisations in Singapore to reduce their carbon impact, improve their overall sustainability and employee well-being through behaviour change.
Sustainability in Singapore: inspiring behaviour change in buildings
Singapore has an ambition to reduce its carbon emissions and become net zero as soon as is viable. To make this happen will require lots of innovative technical approaches, but we can make a massive change by getting people more involved in sustainability in buildings.
You can have the most energy efficient heating and cooling system in the country, but if people change the temperature settings, or leave the doors open, or block the sensors they will not work as efficiently as designed. You can have recycling bins on every floor, but if people aren't using them, you are still generating waste.
This is where behaviour change comes in. The Sustainability in Singapore behaviour change programme trains you to run effective and engaging campaigns within your organisation to make it easy, fun, and desirable for people to carry out the behaviours that will make your organisation more sustainable, and at the same time help to make your organisation better for employee wellbeing.
Implementing behaviour change campaigns will engage stakeholders across your organisation for the long term, resulting in embedded understanding and continued energy and financial savings.
How the programme works
Our behaviour change approach draws on our 25 years experience and well-known frameworks such as EAST, BJ Fogg’s model and Community Based Social Marketing. The Sustainability in Singapore programme will train your key staff in identifying behaviour change opportunities as well as designing and implementing effective behaviour change campaigns.
- Participants can register here to sign up for the programme.
- After registration, you will be contacted by your behaviour change coach who will help you to understand more about your organisation and identify some of the particular barriers and challenges you will face.
- Participants will come together online for behaviour change training. These workshops will help you understand the behaviour change process in depth, going through clear examples and helping you to understand how to apply the learning to your organisation.
- Following the workshop, the online behaviour change process will be opened up for you. This will guide you through implementing the process that you have been trained in, taking you step by step through how to implement an effective campaign, identify its impact, and communicate its successes.
- Throughout this process your behaviour change coach will be available for one to one support.
Who should sign up
Organisations looking to drive sustainable behaviour among your colleagues. The Sustainability in Singapore behaviour change programme can work for any business type: from offices to supermarkets, hotels to zoos.
What will you need to be successful?
Change Manager– an individual who is comfortable to lead the organisation to implement the programme internally. Change Managers will go through the Programme to be trained in areas such as behavioural insights and stakeholder engagement.
Action Team – representatives consisting of senior management to employees from various departments who can support the preparation and delivery of the programme through the organisation. The team should include employees with the following backgrounds:
- Facilities management
- Information Technology
The team should also include a senior sponsor who supports or endorses the campaign.
Register for Sustainability in Singapore now and find out how you can make improvements on sustainability and employee wellbeing.
Find out about previous participants
More stories can be found on the case studies page, or have a look below for some highlights.
Swissotel - Working with staff to save energy in a Singapore Hotel
GIC - Kill a Watt, Save a Dollar
DP Architects - Four campaigns, four challenges
Want to find out more about Behaviour Change? We've got the answers that you need below.
FAQ Knowledge Base
About the Sustainability in Singapore Programme
Beyond infrastructural change such as utilising more energy-efficient equipment to improve energy savings, a corresponding change in user behaviour and consumption patterns is key to optimising building performance. This is the same for other aspects of environmental sustainability.
A behaviour change campaign addresses the barriers to environmentally sustainable behaviours, such as the lack of awareness (e.g. not knowing where the light switch is) or motivation (e.g. turning the light off to benefit their colleagues, organisation or the larger community).
Providing clear reasons and motivators for change will engage stakeholders for the long term and result in embedded resource savings.
Signing up for the Sustainability in Singapore Programme will train your staff to identify these behavioural barriers, design and implement effective campaigns to change behaviour, resulting in more engaged staff and cost and carbon savings.
Organisations signing up for this Programme will be closer to realising their sustainability goals. The Programme will also increase staff engagement through behaviour change campaigns to learn about sustainability in a very practical way, and inspire intrinsic motivation. This will lead to a chain effect to encourage staff to formulate their own ideas and actions to support sustainability targets of the organisation.
The possible benefits of a behaviour change campaign include, but are not limited to:
- Increased operational effectiveness
- Direct financial impact in reducing costs for the organisation
- Improved brand values & reputation
- Risk reduction & management
- Increased staff engagement
- Business growth and opportunity
Management is a key stakeholder in the success of your behaviour change campaign. It is important to get the consent of management to be part of the process to design and execute a behaviour change campaign in your organisation.
Management can also play a key role in enthusing the target groups to be part of the campaign, such as to lead the kick-off event with an engaging key note speech, or to be a role model in leading the changes in behaviour. Senior management taking personal actions to contribute to the campaign will inspire all staff to do the same.
There is no standard timeline for the campaign as each organisation is unique. Therefore, the time investment depends on the scale of your behaviour change campaign and the size of your target group (i.e. the group whose behaviour you want to change). Hence, it is imperative to decide on the sustainability topics you wish to engage in.
A golden rule is to understand how the smallest action can potentially create the biggest result. For example, a simple campaign that involves working with facility managers to change their behaviours to adjust equipment settings accordingly (instead of using pre-set parameters) may create a larger impact as compared to changing the behaviour of a large target group of 1,000 individuals which may require more interventions for change to happen.
To make the time investment a bit more tangible, the following could be taken into account as a guideline:
- As a Change Manager, you will need to attend the 2-hour kick-off workshop online to be trained in the basic skills. This excludes the potential time required to do background study on your organisation prior to the workshop
- In addition, you will have one or two coaching sessions (~1 hour) with a behaviour change expert of the program, during the design and/or execution phase
- You will likely have meetings with your internal core team (colleagues who help you with the design and execution of your campaign) and other stakeholders, and need to spend time to organise the campaign
- You may also need to engage your target group prior to or during the campaign in order to sustain the behaviour change. To do this, you might consider engaging “Ambassadors” to work with smaller groups within the target groups (e.g. departments) to keep them engaged over a longer period.
The Change Manager is responsible for leading, designing and executing the behaviour change campaign. This person can be a project manager, a sustainability officer or a facility manager.
The Change Manager could be supported by core team members who may add value to the campaign, with communication skills, IT skills, or a representation of the target group to understand better what intervention could be successful.
The behaviour change process can be applied to a wide range of sustainability issues. It is up to the organisation to select areas of interest.
A good starting point would be overall sustainability goals of your organisation. The programme material available focuses on the following three areas: (1) energy saving; (2) waste reduction and separation; and (3) health & well-being.
The campaign materials were developed over a period of two years, based on 17 Singapore pilot projects. Office buildings from multiple sectors, hotels and supermarkets were involved in this development phase, with specific checklists and examples for these sectors developed as part of the programme material.
Organisations can benefit from the step-by-step behaviour change process. You may also adapt and customise the programme materials provided to tailor to your organisations’ needs.
You will also be supported with online coaching by a behaviour change expert, who can assist you with your questions or give advice on situations you may encounter in your specific industry or sector.
The Programme is suitable for both individuals with no or some prior experience in sustainability. There will be one-to-one coaching with our experts to better understand your organisation’s knowledge in sustainability; and provide coaching in less familiar sustainability topics.
Once you have signed up, you will be contacted by a behaviour change coach, who will arrange a one-to-one call to explain the process. The coach will also find out more about your organisation such as sustainability barriers faced and suggest suitable topics to overcome it.
This will be followed by an online workshop with a group of peers from various organisations for more detailed learning on the behaviour change process.
About behaviour change
Inspiring others starts with you! Find what intrinsically motivates you to be part of sustainability in your organisation and to make change happen. Think about the things you already do in your daily routine at home or at work. Talk with colleagues about what motivates them to take action for a more sustainable workplace. You will find some answers and get some innovative ideas.
Next, you can have external drivers to encourage behavioural change, such as:
- Making a fun campaign to encourage more people to join;
- Gamification of sustainable actions can work as a motivator;
- Reward and recognition to acknowledge and engage individuals.
During the kick-off training session and personal coaching sessions, time will be spent to look at these potential drivers in more detail.
It takes time to adopt/internalise a new behaviour. The campaign should be continually engaging before it is instilled as part of anyone’s daily routines.
A good way to do this is to start small by choosing only one impact area, e.g. Energy and start with a few simple actions. After achieving some results, you can introduce new actions or work on a new impact area. In this way your colleagues will gradually change their behaviour and will understand more about the simple actions they can take to make their workplace more sustainable.
No, being a psychology expert is really not necessary. During the kick-off workshop you will learn about behaviour change and some of the underlying theories and practices. This is sufficient to design and execute a behaviour change campaign.
It is always good to keep in mind that a certain percentage of your target audience is not interested. Typically, only a small group of people will be continuously engaged throughout the campaign, while the larger majority tend to observe what their peers do before they really step into it. Hence, it is important to seek the help of the enthusiasts to influence the larger majority. Of course, there will also be a small group who are simply not interested. This is normal, and you should not be too disheartened, but to focus your efforts on the first and second group.
A behaviour change campaign can start with just one action. The idea of a campaign is that you really think through how you can make the change happen. This is a step-by-step process that can be successful when designed and executed with care. Thinking about these steps, even when you want to implement only one action, is key. Sometimes, implementing one crucial action takes more time than ten simple actions. A successful behaviour change campaign is thus not about the quantity but about the quality and impact of the action.
About the website
Once you have registered and completed your first workshop, this website will guide you through the behaviour change process, prompting you on the things that you need to think about at the different stages of your campaign. It will provide you with useful examples and template materials to help you, as well as guidance on how to identify the impact of your campaign and sharing the story of your successes.
You will also have access to additional behaviour change training materials and videos, the ability to have your campaigns accredited, and the opportunity to learn from other people who are also carrying out their own campaigns.
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"I have noticed that our team members are able to appreciate the importance of sustainability and promoting quality of living for our present and future generations."